Showing posts with label photographer. Show all posts
Showing posts with label photographer. Show all posts

Tuesday, June 9, 2015

Wants, Needs, and Desires...


Recently,  I visited a fellow photographer's studio and prominently displayed upon the wall was a disc, presumably of wedding images, with the words,"Do your wedding photos look like this?"
The point was well taken.  Too often I'm asked, "Can we get the disc?"  And when I inquire as to why this is desired, I learn, "So we can make our own prints."  

Great!  Fabulous! You want to save money (which is most likely the bottom line).
So, you get the disc and...where is it now?  Yup.  In a drawer.  Or, hmmm, you can't remember.  Maybe, you've uploaded the images to the computer - and sent the disc to mom.  But, the computer died and you had no backup, so you asked mom to send the disc back.  But, she inadvertently had an accident with it and it is in the trash.-and she didn't print any images either.  So, you call the photographer and ask for ANOTHER disc.  

So, let's begin with what you really WANT.
AMAZING images to grace your mantle, show to your friends, share with family, and to future generations.  Got it.  You NEED prints or a book.  Why?  How fast does technology change?  We've gone from the floppy disc to a cd to thumb drives.  Try to find a floppy disc reading computer today.  Obsolete.  And many new desktops and laptops no longer come with a disc drive.  Obsolete.  And the thumb drive? Going the way of the cloud.  Think, too: when you went to visit mom and dad - or grandma and grandpa - did you see images displayed? Yup.  And each time you visit, you look at that image, in awe, of "how young they were".  Or your marvel at the genetics on display, "I have grandma's eyes!" The better to see prints with, my dear. 


Why do photographers charge so much for prints?
Our computers are calibrated to the print house (or our very expensive printer). 
We retouch images that are ordered (If it is 8x10 or larger, I'm retouching it to perfection).
We don't order from the local, "we have everything under the sun including a 16 year old working our almost fully automated photo lab".
We use good photographic paper.
We depend upon print sales to supplement our income.  We may not have charged you a lot upfront for a "sitting fee", so we depend upon print and canvas sales.

Will you GIVE me the RAW files?
This is like walking into a restaurant and saying, "Hey Chef!  I absolutely love your Tuscan Chicken Pomodoro!  Can you give me the RAW ingredients?"   He would give you a bag of imported Italian wheat flour, eggs, a raw chicken, spices...

You don't want the RAW files.  You really don't.  In fact, my RAW files are so big, you probably couldn't open them on your computer.  I have special software and years of training to create your image from RAW files,  just like that chef had years of training to make that amazing dish.

Can I have the copyright? 
No.  My guess is what you really want is the RIGHT TO COPY.   This is much different than a copyright.  I own the images as the artist who took them.   I can give you the right to copy - this is called a "print release".   I will burn this to a soon to be obsolete disc in a size in which you can print 8x10 images (gift print size).  If you print them, this is all you will most likely need.  After all, you'll share images on social media.  And if you do make prints, they'll be this size - or smaller.

Order prints.  Order a canvas.  Have us frame it for you - go on, make your life easier.
Order a book.  

Or, display your disc on the wall and entitle it, "Our Wedding Photos".





Sunday, February 1, 2015

Did you hire a "faux-tographer"?

Sometimes, I just shake my head. Not in a no, or yes, but in a "I can't believe believe you paid someone to take that image!" 

Yeah, everyone has to start somewhere. And lots of "photographers" just started this December. The 25th to be exact.  You know, the day they got the camera for a gift.  I mean, why not? It can't be that hard!  "I'll shoot your party, your family, your kids...I won't charge much..."

Ahh. But charging makes you a BUSINESS.  Are you licensed? No?  
Then you are not paying taxes. 
And you are not really "professional", now, are you?
And your website? Oh, it's your Facebook page!  Sorry, your FAN page!

I was just looking at a photographer recommendation ISO note on FB:  "In need of photographer for party pics of my kid.  I don't want to pay a lot.  I want all digital images."  Then I looked at the names that cropped up.  Cross referenced several.  Not one registered with the county or state.  Not one with a website.  Not one who appeared to know the difference between a picture and a photograph.  In fact, most of these "faux-tographers" only had a personal FB page. 

I followed one link over to check out images on a FB page - ouch.  Child on mom's lap -mom's hands are cut off.  Child playing in a park - out of focus.  Family walking in the park - dog poop? in the foreground.  Comment from said mom on this FB page: "I LOVE these pictures!"  Perhaps words were missing: "I LOVE these (out of focus, missing body parts, dog poop)  pictures!"

I looked at another "faux-tographer". Crooked horizon lines. Blown out (too white for data to be recorded) images.  Yup, she is inexpensive.  Really inexpensive.  

And then I went to a photographer "help" site, and read things like this: (paraphrased)

"Help! I accidentally tried to shoot in M - and I don't know why some pictures came out and others didn't!  I shot them the same day."  Images: photos taken in morning appear "dialed in".  Afternoon - too bright. 

"Why are my photos blurry?  My camera is on A. Iso 200." Image: Dusk with a running dog.

"Just shot my first wedding.  Why is the dress super white in places?"  Image: Blown out wedding dress.

Hire a photographer.  Not a "faux"tographer" especially if this is for a once in a lifetime special event.   











Monday, November 18, 2013

The words a photographer loves to hear...

     "You deserve to be compensated fairly." 

     Wow.  Someone gets it.  You see, I've never walked into my dentist or doctor and asked for a break in rates.  I know that I'm paying a professional for professional services.  For years of education, continued education, for insurance, for upkeep of equipment, new equipment, for advertising, for websites,  for cell phone, for space, for...

     So, what is "fair" when "fair" has so many variables?

    But, I hear rate negotiation games often as a photographer, as do my fellow photogs.  
So, how do we set our rates?  There are many factors that play a part.  This, in no means, is a complete list.  But, I hope it gets you thinking...

Experience.  
Enough said.

Education.  
The more we have, the better we become. Doctors, attorneys, teachers - all have to further their education on an annual basis.  Your photographer should, too.  Education is not free.  I have traveled to WPPI and other seminars.  I attend "Live" classes on weekends and weeknights, from my computer. I read publications and websites. All to learn - for you.  And, I get out and practice what I've learned - so I get it right - for you - BEFORE you hire me.

Knowledge.
Know how. If you've got the equipment, you should know how to use it.  If you call on me for a paid shoot, you expect I can deliver.  However, I will tell you, as a pro, if your job is something I cannot do or will not do,  I will suggest someone who can.  (I will not do nude couple shoots.  Nope.)   And since I'm referring out, be assured I've scrutinized the work of photographers I'm suggesting you consider in lieu of me.

Camera Equipment.  
In order to do my job, I have to have awesome equipment.  I buy the BEST lenses Nikon makes.  I have not one full frame pro Nikon camera, but two.  I work on a BIG MAC - and have external drives.  Lots of them. 

Lighting equipment. 
Portable soft boxes, and batteries. Gary Fong. Portable strobes - SB800, SB900...
Not cheap.  But, that's one more reason why my photos stand out a bit more...I like to take my studio on location with me! 

Computer software. 
You know, that stuff we need to edit with.  Picasa won't do. I-Photo? Nope.  But, that company called Adobe?  I should have taken stock.

Other equipment. 
Tripods.  Memory cards. Extra batteries. A double camera vest.  A pelican case. Several Think Tank bags.  Lowe pro bags.  Photographer's gloves. (Hey, it gets cold in Utah!)

Time.  
Time is money.  Time is a valuable commodity.  Once it is gone, we cannot get it back.  Most people only see the time we spend taking the images of you. Let me break time down into the varied segments:

1.) Talking with you. Planning, discussing wants and needs, rates and packages, emails and phone calls.

2.) On the front end, I must spend at least thirty minutes organizing the shoot, packing for it, double checking my list before I head out the door.  Then, I have to drive there...

3.) Shoot time. You got this! 

4.) On the back end, I must upload, organize, tag, name, edit, enhance, crop, remove acne, color correct (darn, those lights!), send to gallery...Often, we take time away from our families to do work in post - often after hours.  Until midnight.  Or two in the morning.  Because YOU have a deadline.  For every hour in front of the camera, I calculate two in post. 

Marketing and websites and a blog site and cell phone.
You've got to find me! 

Insurance.
Just in case.

My eye.
Only I possess it. It is, after all,  what makes my work and  my style. My vision.  It is why several people can take the same "picture", but everyone "gets" something different.  My  "eye" is unique to me.  Always make sure you like your photographer's eye. If not, you'll not be satisfied. 

Pay thyself.
I almost forgot about this!  
I chuckle here, as I've heard, "I'll give you photo credit in our magazine."  Um, Utah Power won't take photo credit to keep my lights on and my Mac running. Or,  "I'll put a link on our (obscure) website."  And Questar Gas will keep my house warm with that?  


Bookkeeping and accountant.
Gotta pay them.

Uncle Sam.  
Yup, he takes a hunk.  I've got to plan for that as well.


Photography is a business like any other.  Those of us who are pros, deserve to be treated as such.