Showing posts with label professional. Show all posts
Showing posts with label professional. Show all posts

Tuesday, June 9, 2015

Wants, Needs, and Desires...


Recently,  I visited a fellow photographer's studio and prominently displayed upon the wall was a disc, presumably of wedding images, with the words,"Do your wedding photos look like this?"
The point was well taken.  Too often I'm asked, "Can we get the disc?"  And when I inquire as to why this is desired, I learn, "So we can make our own prints."  

Great!  Fabulous! You want to save money (which is most likely the bottom line).
So, you get the disc and...where is it now?  Yup.  In a drawer.  Or, hmmm, you can't remember.  Maybe, you've uploaded the images to the computer - and sent the disc to mom.  But, the computer died and you had no backup, so you asked mom to send the disc back.  But, she inadvertently had an accident with it and it is in the trash.-and she didn't print any images either.  So, you call the photographer and ask for ANOTHER disc.  

So, let's begin with what you really WANT.
AMAZING images to grace your mantle, show to your friends, share with family, and to future generations.  Got it.  You NEED prints or a book.  Why?  How fast does technology change?  We've gone from the floppy disc to a cd to thumb drives.  Try to find a floppy disc reading computer today.  Obsolete.  And many new desktops and laptops no longer come with a disc drive.  Obsolete.  And the thumb drive? Going the way of the cloud.  Think, too: when you went to visit mom and dad - or grandma and grandpa - did you see images displayed? Yup.  And each time you visit, you look at that image, in awe, of "how young they were".  Or your marvel at the genetics on display, "I have grandma's eyes!" The better to see prints with, my dear. 


Why do photographers charge so much for prints?
Our computers are calibrated to the print house (or our very expensive printer). 
We retouch images that are ordered (If it is 8x10 or larger, I'm retouching it to perfection).
We don't order from the local, "we have everything under the sun including a 16 year old working our almost fully automated photo lab".
We use good photographic paper.
We depend upon print sales to supplement our income.  We may not have charged you a lot upfront for a "sitting fee", so we depend upon print and canvas sales.

Will you GIVE me the RAW files?
This is like walking into a restaurant and saying, "Hey Chef!  I absolutely love your Tuscan Chicken Pomodoro!  Can you give me the RAW ingredients?"   He would give you a bag of imported Italian wheat flour, eggs, a raw chicken, spices...

You don't want the RAW files.  You really don't.  In fact, my RAW files are so big, you probably couldn't open them on your computer.  I have special software and years of training to create your image from RAW files,  just like that chef had years of training to make that amazing dish.

Can I have the copyright? 
No.  My guess is what you really want is the RIGHT TO COPY.   This is much different than a copyright.  I own the images as the artist who took them.   I can give you the right to copy - this is called a "print release".   I will burn this to a soon to be obsolete disc in a size in which you can print 8x10 images (gift print size).  If you print them, this is all you will most likely need.  After all, you'll share images on social media.  And if you do make prints, they'll be this size - or smaller.

Order prints.  Order a canvas.  Have us frame it for you - go on, make your life easier.
Order a book.  

Or, display your disc on the wall and entitle it, "Our Wedding Photos".





Sunday, February 1, 2015

Did you hire a "faux-tographer"?

Sometimes, I just shake my head. Not in a no, or yes, but in a "I can't believe believe you paid someone to take that image!" 

Yeah, everyone has to start somewhere. And lots of "photographers" just started this December. The 25th to be exact.  You know, the day they got the camera for a gift.  I mean, why not? It can't be that hard!  "I'll shoot your party, your family, your kids...I won't charge much..."

Ahh. But charging makes you a BUSINESS.  Are you licensed? No?  
Then you are not paying taxes. 
And you are not really "professional", now, are you?
And your website? Oh, it's your Facebook page!  Sorry, your FAN page!

I was just looking at a photographer recommendation ISO note on FB:  "In need of photographer for party pics of my kid.  I don't want to pay a lot.  I want all digital images."  Then I looked at the names that cropped up.  Cross referenced several.  Not one registered with the county or state.  Not one with a website.  Not one who appeared to know the difference between a picture and a photograph.  In fact, most of these "faux-tographers" only had a personal FB page. 

I followed one link over to check out images on a FB page - ouch.  Child on mom's lap -mom's hands are cut off.  Child playing in a park - out of focus.  Family walking in the park - dog poop? in the foreground.  Comment from said mom on this FB page: "I LOVE these pictures!"  Perhaps words were missing: "I LOVE these (out of focus, missing body parts, dog poop)  pictures!"

I looked at another "faux-tographer". Crooked horizon lines. Blown out (too white for data to be recorded) images.  Yup, she is inexpensive.  Really inexpensive.  

And then I went to a photographer "help" site, and read things like this: (paraphrased)

"Help! I accidentally tried to shoot in M - and I don't know why some pictures came out and others didn't!  I shot them the same day."  Images: photos taken in morning appear "dialed in".  Afternoon - too bright. 

"Why are my photos blurry?  My camera is on A. Iso 200." Image: Dusk with a running dog.

"Just shot my first wedding.  Why is the dress super white in places?"  Image: Blown out wedding dress.

Hire a photographer.  Not a "faux"tographer" especially if this is for a once in a lifetime special event.   











Monday, November 17, 2014

See the Difference! Hire a pro!

PPA (Professional Photographers of America) has a list of TEN things to consider BEFORE you hire a senior portrait photographer.  Check it out:

1. Shop Around  - Check out the work of several photographers.  You must LIKE their style or you'll never love the images!  I urge you to see my work!  In fact, I generally ask, "Have you looked at my work? Have you seen my style?" 

2.  Ask to See It All - If you only see the best three from a full session, you won't get the feel of the photographer's work.  You can see LOTS of images from all of my shoots on my website, not just the "best". 

3.  Look to Connect - You've got to like who you hire!  You need to feel comfortable with your photographer. If you don't,  it will show in the photos. 

4. Seek Out Service - Will your photographer bring needed items? Hairspray, props, etc?  What if you are "sick"? Can you reschedule? I've brought books, flowers, hats, and clothing to make a shoot special. I've rescheduled because of rain, final exams, and just a "no good, horrible, very bad day", and a "break up with a boyfriend". 

5. Take a Survey - If your photographer is asking about your likes and dislikes, it is in order to better plan your session.  What is special to you?  Sometimes, I design a shoot.  I even worked with the fire department to get images of seniors in an ambulance!  (They were first responders.) 

6. Get the Parentals Involved - Make sure you get an image that THEY will love, too!  After all, they are footing the bill!  And girls, mom knows that the crazy hair style and wild clothes she wore in her senior photos are a bit embarrassing now.  She doesn't want you to make the same mistake!  Grab some for mom!  And think of dad!  He wants to show off his "baby girl".  

7. Be Outfit-Savvy - Layers and looks, scarves and hats...Outfit changes with the swap of a jacket.  Read my blog posts and view my Polyvore advice, here, in my blog pages!  I used to model and also pull fashion shows together for a big mall.  I'm quite a "fashionista" and will help you look your best!

8. Pay Attention to the Details  - Fingernails, etc., are all going to show!  Hair, spray tans...think twice before you sit out in the sun for a day immediately before the shoot. 

9. Think About the End Result - What will you want photos for? Announcements? A wall portrait? If I know your end result, I can better capture images with that end in mind.

10. Compromise Smartly - If you can't afford a "full session", ask your photographer can they do a "mini" or half.  It's better to get  results you'll love to live with than images taken by an amateur that are tucked away in the bottom of a drawer.  

As a member of PPA, I want you and your parents to be completely satisfied and in awe of the images from your shoot.  Professionalism shows and is worth it. 






Friday, November 1, 2013

Dressing For the Future You

    We've all heard, "Dress for Success" and "Dress for the job you want, not the job you have." There is wisdom in these words.  You see, it is that initial meeting of a person that imprints upon us.  How do you want others to perceive you?  A pulled together outfit speaks volumes. It shouts, "Organized!  Pays attention to details!"  The colors you choose say a lot about you, too - a bright and bold color may infer you take more risks and can handle customers vs a pale pastel Polly who may be better suited for data entry.  And the shoes, (I have a tendency to look at shoes), because like a bumper sticker, they tell a lot about a person.  Worn heels, scraped up toes, faded and stained. Practical vs totally impractical (like the starlets walking down Main Street in amazingly gorgeous and expensive open-toed Manolos in the middle of a freezing cold and snowy Main Street).  Toms.  Pseudo Toms.  

   When you are pulling together your outfit for your photo session, think:
1. How do I want to be perceived?
2. Are you dressing for the "now" job or the future position?
3. What "little things" will tell a different story?  (Your nails?) 
4. And finally, what will the bumper sticker of your wardrobe say?

    Park City Photographers can assist you in choosing clothes that speak the language you desire.  We'll send you a pdf with some helpful advice and reminders prior to your session.  After all, when you put your best foot forward, everyone notices. 

    Check out our "2 LOoKs in 1o" minutes outfit choices to get the most out of a short photo session.  You can find it here: <a href="http://deb-dekoff.polyvore.com/"><img width="50" src="http://akwww.polyvorecdn.com/rsrc/img/badges/badge_50x50_000000.png" height="50" /></a>

#photographer # parkcityutah # deborahdekoff #fashion #photoshoot #session #image

Sunday, October 27, 2013

YOUR image. Are you putting your best face forward?

      More and more business professionals and entrepreneurs are creating accounts on Linked In every day, and the first image presented on your page is...your head shot.  In a place where one should "put their best face forward", a quick perusal of my hundreds of connections inform me that this is most often not the case.  Approximately 1.5 out of every 10 people have a professional photo.    I read this as image conscious.  I read this as professional.  I read this as organized.

     But what about the others?  Here is a quick rundown of some of the images I've seen today:

-Bathroom mirror beauty. Holding up a cell phone and snapping a photo.  You are gorgeous, darling!  But, I can tell from the background that you are quite disorganized.

-Family on vacation.  Cute kids.  But they won't make me hire you.  But maybe, that little guy?  Adorable!  If I ever need a kid for stock images...

-Dude sucking in stomach on beach.  Wow.  It will be hard for me to go into your office and not recall your hairy chest.

- Bad lighting lady.  If you are cutting corners on your image, what will you do to mine?

- Computer camera to his picture - Not a flattering angle - for anyone.  Especially if you have nose hairs.


     If one is searching for a professional, they want to see a professional.  The image doesn't necessarily need to be a head shot, it can be you, in your work environment.  Here, potential clients get a taste of where you work and what you do.

+Karen Carestia - in her pharmacy
+Rich Wyman - silhouetted w/piano against a large crowd.
(I did not take the above mentioned Linked In photos.  They are, however, great examples!)

     As you look to put your best face forward to improve your business image, consider hiring a professional photographer.  After all, a picture speaks a thousand words.

Contact Park City Photographers today.  435-513-3814

+deb dekoff +Rob Follett